Let me start by saying, “real food” is always better for you. That is a no brainer, but sometimes you need to throw a bar in your gym bag, or the car, or when travelling….whatever. Having said that, OMG, this bar is hands down the best protein bar for taste, quality of ingredients and nutritional content. There are so many bars out there, but the whole QUEST line tastes great and the quality of ingredients is good too. I’m not an expert on nutrition or bars but when you look at the ingredient listing of some of the bars out there, its easy to tell the ones you should avoid. Long ingredient lists with weird or unpronounceable ingredients, or bars where the first ingredients are sugar, or sugar substitutes should always be avoided. Use bars in moderation and use them when you really need some balanced fuel in a pinch.